Privacy Policy

1. Who We Are

MT Trends is operated by Obrro Limited, trading as Myflaxs. We are registered in England & Wales.

Registered Office: Office 3989, 321–323 High Road, Chadwell Heath, Essex RM6 6AX, United Kingdom

Email: info@myflaxs.com
Phone: +44 2034 325265

For the purposes of data protection law, Obrro Limited is the data controller responsible for your personal data.

2. What Data We Collect

Data you provide to us

• Email address — when you join our waitlist, subscribe to updates, or contact us
• Name — when you submit a contact form or create an account
• Communication content — messages, feedback, or enquiries you send to us

Data collected automatically

• Usage data — pages visited, features used, time spent on the site, referring URL
• Device and browser information — browser type, operating system, screen resolution, IP address
• Cookies and similar technologies — see our Cookie Policy

3. How We Use Your Data

We use the information we collect to:

• Provide and improve the MT Trends service
• Send you waitlist confirmations and product launch updates (with your consent)
• Respond to your enquiries and customer support requests
• Analyse how visitors use our platform to improve user experience
• Comply with our legal obligations
• Detect, prevent and address fraud or technical issues

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

• Consent — where you have given clear consent for us to process your personal data for a specific purpose (e.g., joining our waitlist or subscribing to marketing emails)
• Legitimate interests — where processing is necessary for our legitimate business interests, such as improving our service and preventing fraud, provided these are not overridden by your rights
• Legal obligation — where we are required by law to process your data

5. How We Share Your Data

We do not sell your personal data. We may share your data with:

• Service providers — trusted third parties who assist us in operating the platform (e.g., email delivery services, analytics providers, hosting providers), who are bound by contractual obligations to keep your information secure
• Legal authorities — where required by law, court order, or government authority
• Business transfers — in the event of a merger, acquisition, or sale of all or part of our business, your data may be transferred as part of that transaction

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law.

• Waitlist email addresses — until the service launches and you have been contacted, or until you unsubscribe
• Contact form submissions — up to 2 years for follow-up and record-keeping purposes
• Analytics data — typically aggregated and anonymised within 26 months

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access — to obtain a copy of the personal data we hold about you
• Right to rectification — to correct inaccurate or incomplete data
• Right to erasure — to request deletion of your personal data ("right to be forgotten")
• Right to restriction — to limit how we process your data in certain circumstances
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — at any time, where processing is based on consent

To exercise any of these rights, please contact us at info@myflaxs.com. We will respond within one calendar month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

8. Cookies

We use cookies and similar tracking technologies to improve your experience on our website. For full details, please see our Cookie Policy.

9. Third-Party Links

Our website may contain links to third-party websites, brand pages, and retailer sites. We are not responsible for the privacy practices of these third parties and encourage you to review their privacy policies independently. The presence of a link does not constitute an endorsement.

10. International Transfers

Where we transfer personal data outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR, such as adequacy decisions or Standard Contractual Clauses.

11. Children's Privacy

MT Trends is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately so we can delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of any material changes via email and update the "Last updated" date at the top of this page. Continued use of the service after changes constitutes acceptance of the updated policy.

13. Contact Us

For any questions, concerns, or data subject requests relating to this Privacy Policy:

Obrro Limited (trading as Myflaxs)
Office 3989, 321–323 High Road, Chadwell Heath, Essex RM6 6AX, United Kingdom
info@myflaxs.com
+44 2034 325265