Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or other device) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website operators.

Cookies may be first-party (set by us) or third-party (set by external services we use). They may also be session cookies (deleted when you close your browser) or persistent cookies (which remain on your device for a set period).

2. How We Use Cookies

MT Trends uses cookies to:

• Ensure the website functions correctly and securely
• Remember your preferences and settings
• Analyse how visitors use our site so we can improve it
• Measure the effectiveness of our marketing activities
• Provide relevant content and advertising

3. Types of Cookies We Use

Category	Purpose	Duration
Essential / Strictly Necessary	Required for the website to function. These cannot be switched off. They include cookies for security, session management, and basic functionality.	Session / Up to 1 year
Performance / Analytics	Help us understand how visitors interact with the site by collecting anonymous data (pages visited, time on site, errors). Used to improve the user experience.	Up to 26 months
Functional	Enable enhanced functionality such as remembering your preferences (e.g., language, region settings).	Up to 1 year
Marketing / Targeting	Used to deliver relevant advertising and track the effectiveness of campaigns. May be set by us or third-party advertising partners.	Up to 2 years

4. Third-Party Cookies

We may use the following third-party services which may set their own cookies:

• Google Analytics — web analytics service provided by Google LLC. Collects anonymised usage data. Google Privacy Policy
• Google Fonts — font delivery service. May log IP addresses. Google Privacy Policy
• Affiliate networks — tracking cookies may be set when you click through to a retailer via an affiliate link, to attribute any resulting purchase to MT Trends

We do not control these third-party cookies and their use is governed by the privacy policies of the respective third parties.

5. Your Cookie Choices

Browser settings

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies
• Delete existing cookies
• Allow only certain types of cookies

Please note that blocking essential cookies may prevent the website from functioning properly. To manage your cookie settings, refer to your browser's help documentation:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Opt-out tools

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

6. UK PECR Compliance

Our use of cookies complies with the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR. Where we rely on your consent to use non-essential cookies, we will obtain that consent through an appropriate cookie consent mechanism before setting those cookies.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies or for other operational, legal, or regulatory reasons. Please revisit this page regularly to stay informed about our use of cookies.

8. Contact Us

If you have any questions about our use of cookies, please contact us:

Obrro Limited (trading as Myflaxs)
Office 3989, 321–323 High Road, Chadwell Heath, Essex RM6 6AX, United Kingdom
info@myflaxs.com
+44 2034 325265